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Keynote: European Union of Electrical Wholesalers

  • Dolce La Hulpe Hotel 135 Chaussée de Bruxelles La Hulpe, Wallonie, 1310 Belgium (map)
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The European Union of Electrical Wholesalers (EUEW), founded in 1955, is a 16-nation organisation representing the interests of the electrical wholesaling channel which distributes domestic and industrial products including lamps, lighting fixtures, electrical and electronic wire and cable, household appliances and electronic components.

By 2030, China wants to become the world leader in innovation. This leaves Western companies with some 10 years to gear up. Pascal’s keynote “China’s New Normal” gives clear insights into the modern China, and reveals new potentials and superpowers coming from the fast and furious innovators of China. As ever more radical innovation will soon be inspired by China, this eye-opening keynote is a treat to anyone who is concerned with disruption and excited about the opportunity.